Posts Tagged ‘Google Adwords’

Learn Google Adwords

Tuesday, August 18th, 2009

Basically there is 3 steps to get you set up and ready to start
advertising, creating an account, writing your first ad and
submitting your billing information.

The first thing you need to do is sign up and get yourself a
google adwords account. To do that head over to the Google and
at the bottom of the screen click on the ‘Advertising
Programmes’ link at the bottom.

Then:

• Click into the Adwords homepage

• Click ‘try now’ at the top right of the screen

• Select the standard edition (you need to have an active
website for the standard edition, if you don’t have an active
website you are not really at the stage to start experimenting
with Google Adwords!)

• On the next screen it will ask you if you have a Google
account, you could have one for gmail, Google Adsense, Google
Analytics etc, all of them will give you a Google account which
you can enter at this step. If you really click the button that
says you don’t have an account and it will ask for some details
to make one for you.

• If you have used an existing Google account you can then sign
in to your brand spanking new Adwords account, if you
have created a new account then you need to click the
verification link in the email they don’t have one or want a
fresh account associated with Adwords (it is a lot easier just
to have one account trust me!) then have just sent you to
confirm you are the owner of that email address, then you can
sign in.

Then make up a dummy campaign to get started. When you
log in click on the ‘create my first campaign’ button and you
will be taken through the Google Adwords campaign setup process.

Just enter any information in, put in any name, choose any
country, put in a fake ad (just fake not silly as if that makes
it to an editor you’ll be in their bad books!) and choose your
keyword as ‘123456789’ or similar so it will not actually show.

Once you have completed setting up your Adwords campaign it will show you
a summary screen where you can check everything is ok – then
click ‘continue to billing’ There you enter your billing
information, select your timezone and agree to the terms and
conditions, if you select direct debit payment you will have to
wait while that goes through the system, but the other options
mean that you can start your campaign right now.

Personally I use a credit card payment at the end of the month
for my Adwords account,but you also have the choice to do
prepay where you deposit money into your account for Adwords to
use, this will reduce any risks on your behalf as if you were to
accidentally leave an ad running that built up a huge bill then
with the credit card option you’d have to pay, if you used
prepay then the ad would just stop running after the money in
your account ran out.

Please note there is a $5 - $10 activation charge for your
account that they will bill you for after setup.

The choice is yours, but just make sure after you setup your
billing that you go to the ‘campaign summary’ page listed at the
top of the screen and tick the checkbox next to your dummy
campaign and delete it! Otherwise you may get charged for the
advert showing up!

Now is the time to take action and get your Adwords campaign started with our
new dvd course that takes you by the hand and shows you how to
set up each stage step by step so you can do well with Google
Adwords.

Drop by our site and get your FREE 7 part course taken from my 2009 New e-book.

Google Adwords

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PPC Bully - The Ultimate PPC Ad Spy Tool?

Saturday, July 18th, 2009

If you have done any pay per click marketing, you know that starting a campaign from the beginning can be a time consuming process.  You have to spend long hours finding good keywords, designing your landing page and writing compelling ad copy.  Then, once you have started your pay per click campaign, you will have to separate out all the non-converting keywords, and split test both your ad copy and landing pages.  As you can tell, this requires money, time and effort to do.  Plus, if the product itself is a dud, no amount of ppc campaign optimization will help.

In this PPC Bully review I will show you why I like to use a tool like PPC Bully.  PPC Bully is an ad spy tool that will do a lot of this hard work for you.  Just login to your PPC Bully account, start a new project and input in some targeted keywords.  PPC Bully will then scan the Google results for these keywords each day to see what ads are appearing for each.  To get accurate data, you should let PPC Bully run for at least a week or so before logging back into your account an analyzing the data that PPC Bully provides.

Profitability-Indicator is the metric that PPC Bully uses to evaluate how profitable an ad is.  It is calculated using this formula:

PI = (Number of days ad seen * Percentage ad seen) / Number of days ad last seen

Using the PPC Bully interface, you can look at the results and determine exactly which ads have the highest PI.  These are the advertisers that you want to emulate in your own campaigns.  You will now have a good idea of which keywords will be good to use and you should take a look at what style affiliate landing pages your competitors are using and develop one of your own.  If they are direct linking to an affiliate product, then you should be able to do the same.  If it seems like review style sites are popular, then you should also develop your own review site. 

PPC Bully also shows you the ads that your competitors are using, so you will want to jot down the good ads.  Writing compelling ad copy is useful because your ad click-through rate is one of the key aspects of a profitable Google Adwords campaign.  A high CTR will lower your cost per click and your ads will rank higher in the results.  Don’t copy ads words for word, but instead take the good parts from several successful ones to create your own unique ad.  By doing so, you may be able to get higher click-through rates than even your competitors are getting.

PPC Bully is a tool that any pay per click marketer should be using.  It has an intuitive interface and it works very well to save you time and money.  The next version, PPC Bully 2 is actually set to launch on June 9th and it looks like it will offer some awesome new features.  Take the time to watch the prelaunch videos, as it looks like its going revolutionize how ppc ad spying tools work.

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The Secret to Winning in PPC

Wednesday, July 15th, 2009

Want to know the secret to make bigger profits with PPC? Maybe you want to cut down on Adwords, bring in more sales and leads.  To bring you the most profits and find which ones are eating away at your advertising budget, you should be PPC conversion tracking.

It is important to know which keywords will bring in the most profit and eliminate those that are losing you advertising money.  The best way to go for marketers is pay per click, especially since most marketers are small business owners or webmasters.

Grab customers from the search engines, starting your campaigns slowly and tracking their progress is the best way to get the most out of your budget.  Slowly weed out losing keywords and use the profitable ones as leverage to grow even further.

When you do affiliate marketing, which is highly competitive, it makes sense to put focus on tracking of your campaigns.  In this industry what separates the profitable from the unprofitable, is those who can track effectively.  It is what allows you to be more aggressive, grow your campaigns and push out competitors.

Unlike larger companies that have huge budgets, most advertisers just cannot afford to advertise without a plan.  Advertising and tracking different parts is key to figure out how to make PPC advertising work.

Hence, spell your next step in tracking.  Discovering the way to go about the process can be confusing and time wasting.

Hence, it is imperative that you begin with ad groups.  For every Google, Yahoo, or MSN campaign, put your keywords in each group.  Ad groups’s aim is grouping several keywords that have same meaning or in the same theme. For instance, red wagons, big red wagons, brand red wagons, type red wagons can be put together in one ad group.  The general idea is to make sure they are all related.  Using all the same keywords, run your ad, and make sure you assign tracking.

You would find that certain keywords will be make you money and some will cost you money.  Remove the unwanted syllables and introduce keywords likely to be useful for a recent company for scripting a fresh ad. (or cut them out completely from your campaign).  You can take these profitable keywords to come up with better advertisements, set aside more money for ads, bid more, and grow in more areas of the world.

Put up a way to get the important data they need to be profitable with their PPC advertising.  You must use PPC conversion tracking on your campaigns if you wish to be profitable.

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PPC Advertising

Sunday, July 12th, 2009

By pay-per-click advertising, PPC advertising in short, people usually refer to the marketing pattern used by most advertising networks and search engines. When one of the ads gets clicked on, the advertisers pay for the ads, which in fact explains the name of the concept as such. All business owners promoting products or services online have certain keywords or key-phrases that define and address a target market. When someone researches for one of these keywords, websites will display not only page content but relevant ads too. Another name for such forms of advertising is sponsored links or sponsored ads, and they are nearly everywhere on search engine result pages.

The largest network operators providing the PPC advertising background are Yahoo!Search Marketing, Google Adwords and Microsoft adCenter. The packages are sometimes similar in terms of price, but high differences appear within each pattern under the pressure of a higher or lower level of demand for a certain key phrase. The creation of PPC advertising campaigns can be conducted in several ways, and while some web developers work independently, others hire professionals. Thus, there are two kinds of campaigns falling in different categories: the sponsored match and the content match.

Thus PPC advertising focused on content match develops campaigns make profit by using the business website, other web pages as well as newletters and emails. The sponsored match variant on the other hand involves only the ad display on the result pages in search engines. Thus, the advertiser makes profit when there is a transaction resulting from the ad clicking, while the displayer, whether website or search engine makes profit for every click on the ads regardless of profitability or relevancy to the advertiser.

The issue with PPC Search Engine Web Marketing is that it represents a model that has often been subject to click fraud. This means that dishonest people often click on ads just to ruin the competition by increasing the pay-per-click total costs and thus make business unprofitable. Another illegal case is when the websiter displaying an ad orders the clicks on the ads to receive more money. Google and the other search engines have taken all sorts of measures against such abuses, and now, the systems are capable to detect illegal clicking automatically. Yet, the system is not 100% safe and breaches do exist.

For more information about PPC advertising check out this PPC Bully Review.

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A Quick PPC Kahuna Review

Friday, July 10th, 2009

PPC Kahuna Video

A Quick PPC Kahuna Review

PPC Kahuna is a recently opened PPC membership site that was put together by Jason Katzenback, the voice behind John Cow.  The site provides you with the software, the training, and the personal coaching that is essential to succeed as a PPC marketer. In this look at PPC Kahuna, I will show you what you will be getting for your $67 a month membership fee.

PPC Training. The training is called the “14 Day Challenge” and it gives you a chance to see Jason setup a PPC campaign from start to finish.  You start off figuring out how to pick your product and perform keyword research, and then move on to creating your site and launching your campaign.  The training consists of two, 15 minute videos for each day, as Jason guides you step by step through each lesson.

PPC Kahuna Software. This PPC spy tool enables you to essentially spy on your competitors pay per click campaigns.  Just start by entering in your keywords, and PPC Kahuna will scan Google for each keyword and keep track of which advertisers are displaying ads.  When run over the course of a couple of weeks, you can figure out which keywords were the most profitable by seeing which advertisers consistently ran advertisements for them.  The tool also allows you to see what ad copy they were using to give you ideas for your own ads.

BlitzLP. This is a script allows you to create landing pages on the fly.  You install BlitzLP on your own server, and it allows you to create different landing page templates that will give you good quality scores. The better your quality score, the lower your cost per click on Adwords.

Affiliate Blueprint. Every month, Jason will give you an already researched niche for you to implement and build a campaign around.  He gives you the background behind the niche, which keywords to use, an article to use for your product page, and three other topic related articles that you can use as you wish.  You barely have to work to succeed using this.

Web tools. The PPC Kahuna membership site also contains several great web based tools.  The BlitzPPC tool makes it easy to import your Adwords campaigns into the Adwords Editor.  There’s also a tracking tool, and several keyword tools that make generating and managing your keywords a lot easier.  Each of these tools is built to save you time and effort when creating your PPC Campaigns.

This is just a brief look at the PPC Kahuna membership.  There is actually a lot more to it than this, and I would suggest you take a look at the main page to check it out.  PPC Kahuna is the perfect course for newbies who don’t have much experience, but want a ppc guru to teach them how to become a master pay per click marketer.

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PPC Conversion tracking: The coolest way to win in PPC

Tuesday, June 30th, 2009

Want to know the secret to make bigger profits with PPC? Maybe you want to cut down on Adwords, bring in more sales and leads.  To get more out of everything you do in pay per click, you should do PPC conversion tracking.

It is important to know which keywords will bring in the most profit and eliminate those that are losing you advertising money.  Especially pay attention to this if you are a small business owner or a webmaster looking to derive the most efficient possible from pay-per-click.

As owner of a small business or a webmaster eager to expand your business, the best way to get the maximum bang from your budget is using PPC to get more customers from search engines by starting your campaigns slowly and tracking progress.  Begin by running your campaigns and then use only the profitable keywords for further growth.

Even in affiliate marketing, there is nothing more important that tracking your campaigns.   In this industry what separates the profitable from the unprofitable, is those who can track effectively.  It is what allows you to be more aggressive, grow your campaigns and push out competitors.

Big companies have even bigger budgets and most advertisers simply don’t have this kind of advertising budget.   Since many people are on limited budgets, breaking down their advertising and tracking different parts to figure out how to make PPC advertising to be fruitful becomes important.

Hence, spell your next step in tracking.  Attempting to cover all would not be the right approach as that will lead to ambiguity and also time loss.

Therefore you must begin with the ad groups.  In your Google, Yahoo or MSN account, put your keywords in each group.  Ad groups’s aim is grouping several keywords that have same meaning or in the same theme. You would put red wagons, big red wagons, brand red wagons, type red wagons together.  Ad groups can be organized in different ways but the basic premise is to ensure they are all related.  Using all the same keywords, run your ad, and make sure you assign tracking.

On reading tracking outcome, you will discover that some keywords fetch income while a few will incur expense.  Remove the unwanted syllables and introduce keywords likely to be useful for a recent company for scripting a fresh ad. your campaign overall.  Once you have established the winning keywords you can not only write better ads, but you will increase your profitability and be able to expand into other countries as well.

Obviously, it is very important for advertisers to use methods that will help them make a profit with their PCC advertising.  You must use PPC conversion tracking on your campaigns if you wish to be profitable.

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Google Advertising Great For Travel Industry

Thursday, June 4th, 2009

Normal 0 false false false MicrosoftInternetExplorer4 Normal 0 false false false MicrosoftInternetExplorer4 With the global recession showing no imminent signs of getting better those involved in the travel industry must make their  marketing efforts more effective. Traditional high street travel agents are struggling as peoples holiday budgets dwindle and as increasingly Google et al increasingly is where holiday makers are researching and buying their holidays and flights. Because of this many travel agents increasingly are turning to their website and online marketing as an important way of generating new business.

Pay per click is fantastic for holiday and accommodation providers as the search engines are by far and away where most holiday/hotel bookings originate from.

Also as often the keywords are very niche.g. ‘holiday villa rental in nerja’ the conversion (lead/enquiry) rate can be very high and therefore cost per conversion low. Typical holiday provider advertisers can expect to see 3-10% conversion rates. Pay per click enables advertisers to target specific locations and types of holidays based on their changing requirements. For example i October advertisers could spend 50% of budget on targeting, for example, Costa Brava villa holidays and 50% on Javea villa holidays and in June 30% Southern Spain 30% diving 40% Northern Spain. Similarly pay per click advertisers could promote last minute deals if they hadsurplus inventory or packages they may be looking to sell quickly. An additional benefit is that a pay per click campaign allows the advertiser the flexibility to turn up or down depending on demand.

Other key pay per click benefits to the holiday/travel industry include:

- Can target any place in the world

- Enormous exposure on the worlds biggest search engines and content sites

- Detailed reporting tools such as Google Analytics help with measuring performance

- Helps build database for other marketing efforts (mailshots etc)

The most important Google pay per click advertising consideration to work on is the most influential variable affecting conversion (enquiry/sale) i.e. the web site. Experience shows that online bookings are much less likely than sales via web based enquiries generated by a simple enquiry form and/or a holiday quote form or even a phone call or email. Therefore the site needs to be geared to make it very easy and likely for those enquiries to happen. Also if a strong call to action can be made applicable e.g. “fill in your details for free Spain holiday guide” (this can be an automated PDF or similar to keep costs down) it is a great way of capturing more potential buyers.

 

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