Performing Marketing

Since it’s so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they’re fighting to get in on the action.

Microsoft, Google, and Yahoo supposedly engaged in a high-stakes bidding war to just purchase a small share of Facebook’s massive appeal and success. Microsoft eventually sealed the deal, shelling out 240 million bucks for just less than 2% of the company! What should this mean to you as a chiropractor and business owner? Well, if these big-dogs are salivating at lucrative possibilities, you should be too from a new patient and branding standpoint. From the previous purchase, it’s estimated that Facebook is now worth in excess of 15 billion!

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it’s rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

So, why have I been “shouting on the roof-tops” about the goldmine of social media websites like Facebook for years? In case you are unaware, Facebook has over 140 million active members at this moment and is growing by more than 200,000 new users daily! That type of swirling buzz should grab any business owner or entrepreneurs attention very quick.

From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.

Quite honestly, chiropractic marketing in this new innovative way is incredibly fun, not to mention it’s absolutely free. If you have a product or service that can be marketed internationally, you can connect with “keyword” specific people across the globe in minutes, too. For example, I know authors that have sold thousands of books because of putting them in front of specific people / niches with highly targeted literature interests. That is just the tip of the iceberg by what you can do with social networks. You can also personalize your profile with photos, videos and songs you enjoy. Facebook allows you to poke and send messages to other friends with loads of additional activities.

It’s blatantly obvious if mega-giants like Microsoft and Google can foresee huge profit waterfalls coming Facebook, that opportunities are abundant for any profession, including chiropractors. I recommend setting up your first account right now and begin to familiarize yourself with the social network and interface.

Begin to join groups that fit your profile on this site, and share your chiropractic story with them. Sell yourself as though you were a product, which you are, and people will become increasingly interested in you and your chiropractic practice. As your credibility and name grow in the community, you’re going to see countless new patients walking through your doors each month. All of this is for free!

Since it’s so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they’re fighting to get in on the action.

Microsoft, Google, and Yahoo supposedly engaged in a high-stakes bidding war to just purchase a small share of Facebook’s massive appeal and success. Microsoft eventually sealed the deal, shelling out 240 million bucks for just less than 2% of the company! What should this mean to you as a chiropractor and business owner? Well, if these big-dogs are salivating at lucrative possibilities, you should be too from a new patient and branding standpoint. From the previous purchase, it’s estimated that Facebook is now worth in excess of 15 billion!

When I first began teaching social networking and social media marketing to chiropractors 3 three years ago, Myspace was the big-boy on the block and Facebook was only for college students. The score has been evened, though, as Facebook opened up globally to everyone and now is a major competitor. Myspace has actually copied many things from it’s cut-throat competitor including the addition of live-feeds and separate and distinct applications. Chiropractors have never had a better opportunity like right now to brand themselves and reap massive financial rewards social networks like this.

Ive been allowing my voice to be heard about social media sites like Facebook for years now, and its not just to hear my own voice! There are upwards of 140 million members on Facebook, and a growth of 200,000 new members on a daily basis. If those numbers don’t explain my fervor about it, then nothing will. Its an entrepreneurial goldmine.

From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.

Its important to remember that chiropractic marketing in this way is not only free, but its enjoyable along the process. You get to relate with people in your community with this highly-specialized marketing tactic. No matter what your business sells, you can find your niche in the online market and begin to see encouraging amounts of new business. Connect with people by sharing your interests and hobbies, and finding people with the same interests and hobbies.

It’s blatantly obvious if mega-giants like Microsoft and Google can foresee huge profit waterfalls coming Facebook, that opportunities are abundant for any profession, including chiropractors. I recommend setting up your first account right now and begin to familiarize yourself with the social network and interface.

Also, find some groups or causes that you identify with along with sharing your story with the world. Your goal is marketing and branding yourself, as people buy YOU, not your service! Establish yourself as a leader and this will attract massive credibility and build rapport faster. Remember, everyone wants to be around a leader, not a follower.